Objective Develop a more compelling national image and value proposition for potential customers as part of a more aggressive, national sales strategy for the Education Networks of America (ENA).

Strategy & Execution: Infotech worked with ENA to publish a thought-provoking white paper that would help to position them as a national leader in the field of providing managed internet services to the education market. The whitepaper detailed the state of networked education, potential solutions for current challenges and the importance of these solutions for student success in the 21st century. This highly regarded paper, Networked for Learning: Enabling 21st Century Student Success, launched at NECC in June 2006.

Results: A comprehensive marketing and public relations outreach strategy was implemented around the launch of the white paper at NECC, resulting in positive media coverage and an overwhelming interest in and response to the white paper by industry leaders and potential customers.

EXPERTISE IN ACTION > Distance Learning in Alaska > PBS CyberOlympics > LeapFrog SchoolHouse > Education Networks of America > Partnership for 21st Century Skills > FutureKids