Objective Position LeapFrog SchoolHouse as a leader in the education technology space and create buzz among education influencers, the media, and the public.

Strategy & Execution: In the first year of representation, Infotech created a new education technology product category, called the Personal Learning Tool (PLT), which was launched at a major tradeshow. This messaging was infused into all of LeapFrog SchoolHouse's outbound marketing and public relations materials, including press releases, bylines placements, advertorials, and product reviews. Infotech then leveraged the PLT message to support the launch of the FLY pentop computer at the nation's leading education technology show.

Results: This launch gained valuable media coverage in several prominent media outlets, including the Associated Press, San Francisco Chronicle, and National Public Radio.

EXPERTISE IN ACTION > Distance Learning in Alaska > PBS CyberOlympics > LeapFrog SchoolHouse > Education Networks of America > Partnership for 21st Century Skills > FutureKids